Writing could really be difficult. Sometimes, you do have to make the necessary research in order to get enough substance into the copy you are trying to make. Knowing that most clients would really demand the best of what they paid for, it is a writer’s responsibility to return the favor with unique copies free from efforts to rip off another person’s work. Though it is also a good thing to manually spin an article to make it an acceptable “search engine food”, but if time permits, nothing beats a well researched article.
If we are talking about an SEO friendly copy for an article, it is suggested to let spinning do the work. As long as it won’t duplicate other copies and as long as the copies will be accepted by the article submission sites, rankings for your site will really be looking good. The thing with off page optimization is the number of submissions per article to submission sites with a decent PR.
But if we will be talking about a good copy for your website’s landing page, it is a totally different story. For one, a landing page should be able to catch your target market’s attention but maintaining the fact that the content is SEO friendly.
The reality is, it is really a hard thing to do and sometimes, you need an extra kick to jumpstart writing as a day to day affair. I don’t want writing to end up as mundane as other chores. Besides the fact that you still need to have the knack for writing to be able to actually write for other people’s businesses, you have to constantly remind yourself of the purpose of writing—to communicate.